Extensive hands-on experience with ODM manufacturers in Taiwan and mainland China regarding low to high volume product development from concept, execution, through
SALES CHANNEL DEVELOPMENT
Proven and documented € 500 million successful track record in Sales & Marketing of CE & ICT products.
Good at setting business targets and achieving them.
Cooperated with many international companies based in Asia, searching and creating European sales channels.
Skilled in establishing long term cooperations between manufacturers and distributors, retailers, e-tailers in b2b and b2c.
Experienced in developing cost effective marketing and
branding strategies to enter new markets:
a: For foreign companies entering the Taiwanese market. and b: Creating a worldwide exposure for Taiwanese companies so that they are able to market their products globally.
Supporting companies in
creating the best and most effective marketing strategy.
Specialized in the tech industry (but not limited to
Good in bridging the gap between social and cultural differences.
Familiar with business environments in Europe, Taiwan ROC and mainland China.
Proven and documented history of creating a professional international corporate image.
Expert in branding products, brand management, brand strategy:
Ensuring that your message is using the right channel.
Connecting your brand with the right audience.
Bringing your products to the right market.
Proficient in any form of advertising from printed matter to digital advertising and related market development funds / budgets.
Outstanding and many years of experience in creating a tailor-made marketing mix for companies regarding public relations, media planning, (digital)advertising
All information mentioned on this website is documented and can be proven.
This website displays printed marketing matter created under my supervision for the company I.C.P. between 1991-1996.
This website displays printed marketing matter and digital marketing matter created under my supervision between 1996-nowadays.
It also shows awards received from leading manufacturers as AMD, Intel, Clevo, MSI, Hitachi, Microsoft and others.