Rene Eringaard - XS2
Sourcing Specialist | Business & Brand Consultant | ICT Business Professional
SUMMARY
- Senior consultant.
- Advisory, Coaching for startup entrepeneurs.
- Advisory, Consulting for companies.
- Product Strategy, Brand Strategy, Marketing Strategy, Business Strategy, Corporate Strategy.
- Residing in Taipei, Taiwan, Republic of China
- 30 years experience in CE & ICT.
Experience dating back to 1986 regarding sourcing, purchasing, sales, sales management, leading joint venture companies.
- Primary focus on:
Consumer electronics.
Consumer hardware.
Enterprise hardware.
Gaming hardware.
- Familiar with PR, marketing, media buying, events, exhibitions, social media, influencer and blogger outreach.
- Proven experience with European publications such as Hardware Info, Tweakers, Chip, C'T and many more.
Advertising Archive Website
SOURCING
-
Extensive hands-on experience with ODM manufacturers in Taiwan and mainland China regarding low to high volume product development from concept, execution, through end-of-life.
SALES CHANNEL DEVELOPMENT
- Proven and documented € 500 million successful track record in Sales & Marketing of CE & ICT products.
- Good at setting business targets and achieving them.
- Cooperated with many international companies based in Asia, searching and creating European sales channels.
- Skilled in establishing long term cooperations between manufacturers and distributors, retailers, e-tailers in b2b and b2c.
MARKETING
- Experienced in developing cost effective marketing and
branding strategies to enter new markets:
a: For foreign companies entering the Taiwanese market.
and
b: Creating a worldwide exposure for Taiwanese companies so that they are able to market their products globally.
- Supporting companies in
creating the best and most effective marketing strategy.
- Specialized in the tech industry (but not limited to
that).
- Good in bridging the gap between social and cultural differences.
- Familiar with business environments in Europe, Taiwan ROC and mainland China.
- Proven and documented history of creating a professional international corporate image.
- Expert in branding products, brand management, brand strategy:
Ensuring that your message is using the right channel.
Connecting your brand with the right audience.
Bringing your products to the right market.
- Proficient in any form of advertising from printed matter to digital advertising and related market development funds / budgets.
- Outstanding and many years of experience in creating a tailor-made marketing mix for companies regarding public relations, media planning, (digital)advertising and events.
All information mentioned on this website is documented and can be proven.
- This website displays printed marketing matter created under my supervision for the company I.C.P. between 1991-1996.
- This website displays printed marketing matter and digital marketing matter created under my supervision between 1996-nowadays.
- It also shows awards received from leading manufacturers as AMD, Intel, Clevo, MSI, Hitachi, Microsoft and others.
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© XS2, Sourcing, Factory Audits, Branding, Marketing, Sales Channel Development, Consultancy, Rene Eringaard.